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Shipped Product Retail Analytics

Your CCTV is already
watching. Make it think.

StoreIntel transforms your existing security cameras into a retail intelligence engine — customer analytics, store operations, and actionable insights without installing new hardware.

"What gets counted gets improved."

Retail store with CCTV analytics
100+

Multi-Store Dashboards

4+

Cameras Per Store

95%+

Detection Accuracy

24/7

Continuous Monitoring

The Problem

Running Your Store on Gut Feel?

Most retailers can't answer basic questions about their own stores. How many people walked in today? What's the conversion rate? Are stores opening on time? You're sitting on thousands of hours of CCTV footage that holds these answers — but it just sits on a hard drive, watched only after an incident.

Staff closing stores during business hours

No one notices until the sales numbers come in

Inflated walk-in reports

Staff exaggerate numbers to justify poor conversion

Marketing campaigns with no ROI measurement

Spent lakhs on ads — no idea if footfall actually changed

Zero visibility into customer demographics

Merchandising decisions based on assumptions, not data

Retail analytics
How It Works

Three Steps. Zero New Hardware.

01

Connect Your Cameras

We plug into your existing CCTV infrastructure and install a small edge compute box (NVIDIA Jetson) that processes the video feed locally. Your footage never leaves the premises.

02

AI Analyzes Every Frame

Our CV models detect, track, and classify every person — counting visitors, identifying demographics, mapping movement paths, measuring dwell time, and tracking conversion. All in real time.

03

Get Insights on Your Dashboard

Access your web dashboard from anywhere. Filter by store, date, and camera. Daily reports, weekly trends, and automatic alerts for anomalies — all without touching a spreadsheet.

What We Measure

9 Data Points. Every Minute. Every Store.

All extracted from your existing CCTV — no new cameras, no manual counting, no guesswork.

Visitor count illustration

Visitor Count

Precise walk-in data that excludes staff entries. Know exactly how many customers visited and measure the real impact of every campaign.

Customer demographics illustration

Demographics

Age, gender, and group size of every visitor. Tailor your marketing, merchandising, and staffing to who actually walks in.

Store heatmap illustration

Store Heatmap

See which product zones attract attention and which get ignored. Optimize placement and layout with real spatial data.

Dwell time illustration

Dwell Time

Track how long customers spend in each area. Spot high-interest zones, identify bottlenecks, and understand engagement depth.

Conversion tracking illustration

Conversion

Walk-ins vs. billed transactions. Find what makes your best days convert and replicate it across every store.

In-store media illustration

In-Store Media

Play targeted content on in-store displays based on who's in the store. Educate, promote, and increase dwell time with personalized media.

SOP compliance illustration

Staff SOP

Monitor SOP compliance — staff presence, attendance, store cleaning, stock-checking. Automated, not self-reported.

Open close time illustration

Open / Close Time

Know the exact minute every store opens and closes. Flag early closures, late openings, and anomalies automatically.

Store layout optimization illustration

Store Layouts

A/B test layouts with real data. Understand how changes affect customer flow, product interaction, and sales.

The Dashboard

Real Data. Real Stores.

Every metric accessible through a web dashboard — filter by store, date, and camera. Here's what it looks like in production.

Aisle traffic heatmap with camera feeds showing customer movement patterns

Aisle Traffic & Heatmaps

Live camera feeds with color-coded traffic overlays. Per-rack visitor counts broken down by gender, age, and time slot — see exactly where customers go and how long they stay.

Walk-in conversion tracking dashboard

Walk-in Conversion

Walk-ins vs. purchases tracked daily and weekly. Spot trends and measure what drives sales.

Age demographics breakdown

Age Demographics

Visitor distribution across 5 age brackets. Daily and day-of-week breakdowns.

Dwell time analysis

Dwell Time

Average time in-store by day and gender. Understand browsing patterns to optimize merchandising.

Peak hours analysis

Peak Hours

Know exactly when your store is busiest. Optimize staffing and promotions around real traffic patterns.

Impact

What Retailers See After Deploying StoreIntel

Based on early deployments — when stores start measuring what matters, improvements follow naturally.

~15%

Conversion Improvement

When marketing aligns with actual floor data, campaigns convert better.

~20%

Better Staff Accountability

Automated SOP tracking means stores open on time and procedures are followed consistently.

~10%

Fewer Returns

Data-driven merchandising leads to better-matched customer expectations.

Day 1

Conversion Visibility

For the first time, know your actual walk-in to purchase ratio — the starting point for every improvement.

Engineering

What's Under the Hood

Computer Vision

Person Detection Multi-Object Tracking Re-Identification Age & Gender Heatmap Generation Path Analysis

Edge Hardware

NVIDIA Jetson On-Device Inference Multi-Camera CCTV Integration Local Processing

Platform

Web Dashboard Cloud Sync Multi-Store Real-time Reports Anomaly Alerts
From the Blog

Retail Analytics Insights

All Posts
FAQ

StoreIntel Questions

How does StoreIntel work with existing CCTV?

We install a small edge compute box (NVIDIA Jetson) that connects to your existing CCTV cameras. The box processes video locally — your footage never leaves the premises. Analytics are synced to a cloud dashboard you can access from anywhere. No new cameras needed in most cases.

What analytics does StoreIntel provide?

Nine data points: visitor count (excluding staff), demographics (age, gender, group size), store heatmaps, dwell time, walk-in to purchase conversion, in-store media targeting, staff SOP compliance, open/close time tracking, and store layout A/B testing. All automated, all from your existing cameras.

How accurate is the detection?

Our person detection and tracking models achieve high accuracy in real-world retail conditions — varying lighting, crowded aisles, and multiple camera angles. Accuracy depends on camera quality and placement, which we evaluate during setup.

How many cameras and stores can StoreIntel handle?

Each edge device handles 4+ camera streams simultaneously. The cloud dashboard supports 100+ stores with per-store filtering, date range selection, and comparative analytics. There's no upper limit on the number of stores.

Is there a free tier?

Yes — StoreIntel Lite is free for up to 5 stores and includes basic footfall counting, simple demographics, dwell time analysis, and essential heatmapping. It's designed for small retailers who want to start with data-driven decisions without a large investment.

Your CCTV is already recording.
Why not extract data from it?

We handle the AI, the edge hardware, and the dashboard. You get the insights. Works with cameras you already have.